SBK signs to become Official Shirt Sleeve Sponsor of The FA Cup

SBK named as Official Shirt Sleeve Sponsor of The FA Cup from the First Round Proper

FA Cup Club Sponsorship to commence from First Round Proper in November 2022

SBK, a leading global betting and gaming brand has signed a multi-year deal to become the Official Shirt Sleeve Sponsor of The FA Cup, one of the oldest and most prestigious football competitions in the world.

The deal sees SBK become the first-ever Shirt Sleeve Sponsor of The FA Cup, with the brand's logo appearing on the sleeves of all participating teams from the First Round Proper onwards this season.

The FA Cup is one of the most recognisable and followed football competitions in the world, with a global audience of over 300 million people. The competition is open to all football clubs in England, from the Premier League to the grassroots level, providing a unique opportunity for teams from all levels to compete against each other.

SBK is a leading global betting and gaming brand, operating in over 20 countries around the world. The company offers a wide range of betting and gaming products, including sports betting, casino games, and poker.

The FA Cup sponsorship is a major coup for SBK, which is looking to grow its brand awareness and reach new customers in the UK.

Mark Bishop, CEO of SBK, said: "We are delighted to become the Official Shirt Sleeve Sponsor of The FA Cup. The FA Cup is one of the most iconic football competitions in the world, and we are proud to be associated with such a prestigious tournament."

"This sponsorship is a major part of our growth strategy in the UK, and we believe that it will help us to reach a wider audience and attract new customers."

Paul Elliott, FA Commercial Director, said: "We are delighted to welcome SBK as the Official Shirt Sleeve Sponsor of The FA Cup. SBK is a leading global betting and gaming brand, and we are confident that they will be a valuable partner for The FA Cup."

"This sponsorship is a major boost for The FA Cup, and we believe that it will help us to continue to grow the competition and provide a platform for teams from all levels to compete against each other."