How to Write an SEO-Friendly Blog Post

Headline Optimization

Craft a compelling headline that accurately represents the content and grabs readers' attention.

Content Structure

Scannability and Readability

• Use headings (

  ,

  , etc.) to break up text and create a logical structure.

• Keep paragraphs short (3 sentences or less) and sentences concise.
• Incorporate bullet points, lists, stats, and visual elements to improve scannability.

Focus on Value and Relevance

• Provide valuable, in-depth content that directly and succinctly answers users' questions.
• Use research and data to back up claims and establish credibility.

Length and Optimization

• Aim for long-form content over 2,000 words to give search engines more clues to rank you.
• Optimize content for relevant keywords, but avoid keyword stuffing and focus on natural language.
• Link out to reputable sources to build trust and authority.

Google and Blogger.com Policy Compliance

• Follow Google's guidelines for webmasters and Blogger.com's terms of service.
• Avoid duplicate content, spammy links, and other practices that can harm your website's ranking.